You’ve likely noticed that everyone from President Obama and Ashton Kutcher to CNN and the network news operations are talking about mobile devices and applications. The President got his new secure Blackberry and Ashton beat CNN in a Twitter contest while the media reports on a form of mobile communications or social networking every night. Mobile is a part of our lives and it is only going to become more pervasive in all that we do.
As of 2007 there were 3.23 billion mobile users (Nielsen) worldwide. We would imagine that a fair number of them are your guests and potential customers and as mobile is their medium of choice why not market to them similarly? This is not to say you should incorporate mobile into your marketing campaigns just for the sake of it or because it is cool. Rather, mobile marketing can be a very effective tool when the right message is delivered properly to the appropriate demographic.
Few companies handle mobile marketing correctly. This is not fault of theirs’ as the platform is very new. However, many deliver social networking and messaging without considering the many nuances of the medium as does HPG. Our success with mobile marketing is a factor of understanding the technology (browser variations, resolutions) as well as the marketing implications. The fact is if you don’t do mobile right, don’t do it at all.
Twitter, Facebook and the variety of mobile applications used for social networking today are just the beginning. As the Internet and conventional media continue to morph together and with the technological advances we see every day with mobile devices you can expect that marketing through portable devices will grow exponentially. It will have to become a facet of your marketing mix for you to stay competitive. Talk to someone that knows mobile before your competition embraces it. Talk to HPG!